Innovative. Magical. Awe-inspiring. Ashandelle helps Narratize shape their brand.

The Client

Narratize, founded in 2022, is a full-stack AI storytelling platform used by entrepreneurs and enterprises to accelerate time-to-market for their boldest ideas. By leveraging proven story patterns used throughout human history and the power of large language models (LLMs) and generative AI, Narratize breaks down scientific, technical, and medical insights and data into engaging content.

Their platform is designed to benefit every discipline of the modern enterprise — from product to marketing, R&D to sales — by delivering high-quality and accurate long-form content from scratch which is easily transformed into multiple deliverables for different audiences at the push of a button.

Narratize logo
Services Provided
3D
3D
Analytics
Analytics
Branding
Branding
Copywriting
Copywriting
Deck Design
Deck Design
Email
Email
Environmental Design
Environmental Design
HubSpot
HubSpot
Iconography
Iconography
Illustration
Illustration
Logo Design
Logo Design
Marketing Collateral
Marketing Collateral
Motion Design
Motion Design
Photography
Photography
SEM
SEM
SEO
SEO
UX Design
UX Design
Video
Video
Visual Design
Visual Design
Web Design
Web Design
Web Development
Web Development
Webflow
Webflow

Brand Attributes

Narratize’s solution is a blend of traditional storytelling and cutting-edge technology. This “classic writing meets digital” concept became our mantra as we evolved Narratize’s brand identity through visual design language, typography, colors, animations and more.

Image of Text: Innovative
Image of Text: Awe-inspiring
Image of Text: magical

Innovative. Magical. Awe-inspiring. These attributes were identified by Narratize as core principles during our brand sprint with them and were always top-of-mind as we explored bringing their brand to life.

Classical meets magical

To create the Narratize brand, we combined classical text elements like serifs and text cursors with “magical” elements like guiding stars, constellations, glows, and gradients to create a bold style that acknowledges the past while guiding customers firmly into the future.

Classical meets magical

To create the Narratize brand, we combined classical text elements like serifs and text cursors with “magical” elements like guiding stars, constellations, glows, and gradients to create a bold style that acknowledges the past while guiding customers firmly into the future.

Classical meets magical

To create the Narratize brand, we combined classical text elements like serifs and text cursors with “magical” elements like guiding stars, constellations, glows, and gradients to create a bold style that acknowledges the past while guiding customers firmly into the future.

Putting their logo to work

Taking a cue from art deco’s use of repeating arches, we created a similar pattern with the lowercase “n” from the Narratize logo.

Extrapolated out, this arching pattern became a modified grid system that not only guided layouts, but the shape of individual elements, data graphs, and more.

Bringing it all Together

Building Narratize’s site (on the Webflow platform), we brought these elements together to create a magical and effective channel for them to connect with their audience.

Color

Again, building on the idea of contrasting themes, we anchored Narratize’s color palette with a classic navy blue. By pairing that blue with modern, vibrant shades of pink, teal, and yellow we created a bold, at times playful, spectrum that reinforces Narratize’s range and the creativity of their offering.

Contrasting Typography

Continuing the idea of “classical writing meets digital,” we paired a classic serif font, Garamond (influenced by a punchcutter typeface from the 1400s!) with a modern, geometric sans-serif typeface, Montserrat. Not only do these contrasting styles complement each other incredibly well when used appropriately, it’s a subtle way to reinforce Narratize’s identity.

Montserrat
Primary Heading
H1 Headline
Extrabold 80/80
Montserrat
Secondary Heading
H2 Headline
Extrabold 64/64
Montserrat
Medium Heading
H3 Headline
Extrabold 40/48
Montserrat
Small Heading
H4 Headline
Extrabold 24/32
Garamond
Eyebrow Heading
Subheading/script
Extrabold 24/32
Montserrat
Body Text
Paragraph
Semibold 18/32

Navigation

From the color contrasts to the type ruler and tab hover state, the “classical writing meets digital” jumps out from the very first element visitors are likely to see.

Hover States

Magic is persistent throughout the site as button hover states glow as a user moves through the page.

resource center page layout

Blog

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Stars & Animations

From images to even the lowly FAQ, stars and constellations appear throughout a user’s journey across the site.

Combined with animation they help demonstrate not only who Narratize is, but what they have to offer enterprises.

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Pattern animation
plus/close icon
Profile image animation
plus/close icon
Constellation animation
quote icon
Ashandelle is a remarkable team of professionals with creative edge and flawless execution. I’ve worked with many creative teams over the last decade. This group stands out for the thoughtfulness and intentionality of their design choices, their project management suave, and knowledge of the best workflows to get design and brand assets built on time. They truly go above and beyond to achieve outstanding results.
Kathryn Taylor, CEO, Narratize Inc.

Putting it all together

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page layoutpage layout

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