When most people think of brands they think of a logo, a name, and a particular color or two. And often defining a brand starts with these big decisions. But we’re changing up the order of operations a bit to tailor our brand work to startups. This empowers you to build a brand that is memorable, stands apart from your competition, speaks to your target audience, and converts.
We start with data — an audit of your existing brand and competitors, your audience profiles and buyer journeys, and your vision and mission statements. Once we really understand who you want to be and your audience, we build a common language about who you are which provides the framework for decisions about logos, colors, and all the other subjective elements that end up defining your brand.