Creating the building blocks (literally!) of Learnsoft’s new brand.

The Client

Learnsoft, founded in 2005, offers a cloud-based, automated learning and development platform — enabling organizations to offer global training on nearly any device. Their core values — growth, reliability, and openness — inform their ongoing mission to enable the most productive, prepared, and happy workforce.

Since 2005, Learnsoft has found success empowering clients in highly regulated industries to provide better training. Their client base includes organizations across industries like healthcare, government, and hospitality. Their modular, cloud-based solution is quick to launch, easy to integrate, and fully customizable.

Learnsoft logo
Services Provided
3D
3D
Analytics
Analytics
Branding
Branding
Copywriting
Copywriting
Deck Design
Deck Design
Email
Email
Environmental Design
Environmental Design
HubSpot
HubSpot
Iconography
Iconography
Illustration
Illustration
Logo Design
Logo Design
Marketing Collateral
Marketing Collateral
Motion Design
Motion Design
Photography
Photography
SEM
SEM
SEO
SEO
UX Design
UX Design
Video
Video
Visual Design
Visual Design
Web Design
Web Design
Web Development
Web Development
Webflow
Webflow

Brand Attributes

It was crucial that Learnsoft’s values were front-and-center in their new brand as we infused their personality in everything from their logo to their color palette, typography, shape language, and their voice and tone.

Finding that friendly, innovative, and playful tone was key in differentiating Learnsoft from traditional software companies and led us to explore easy-going, approachable design motifs.

Growth
G

Learning, Productive, Investing

You are learning, your teams are learning, and we are learning too. We strive to deliver a productive learning platform by investing in our colleagues, customers, and partners.
Reliable
R

Trustworthy & Genuine

Being reliable means we are resilient and consistent, working together effectively as a team. Under promise and over deliver isn’t a catch phrase for us. We take pride in our work and want to ensure that our services and products are truly exceptional.
Open
O

Transparent, Honest, Empathetic

We love what we do, we love what our customers are trying to do in enabling their workforce, and we love that every individual is striving to improve themselves. We know technology can feel harder than it should and we’ll help in every way we can.
Wow
W

Helpful, Innovative, Agile & Flexible

Any opportunity we have to wow our colleagues, customers and partners, we will do it. We believe in being helpful, innovative and agile in our support.

The Brand Sprint

THE WHY: Learnsoft knows that learning and personal growth are about more than regulatory compliance and are the fundamental building blocks of a happy and productive workforce.

Building out the blocks

Our visual exploration brought us to a distinct, playful visual language built on the concept of blocks — with energetic colors and a nuanced shape language that creates a layered, engaging visual experience distinct to Learnsoft.

background squares building out the blocksbackground building out the blocks
sketchbook

Preliminary Logo Development

Preliminary Logo 1
Preliminary Logo 5
Preliminary Logo 3
Preliminary Logo 2
Preliminary Logo 4

Final Logo Development

SemiBold
Medium
Regular
Learnsoft final logo
Learnsoft logo
Learnsoft logo
Learnsoft logo
Learnsoft logo
business cards
logo on building
Learnsoft colors

Primary Colors

Learnsoft’s playful nature is on full display with their new color palette.

Moving beyond the traditional and serious “tech blue” used in their original logo, we added energetic and bold tones across the spectrum, to create an innovative, playful feel no matter where they show up.

Company

The new way of learning for the new way of working

Fully-configurable learning and talent

Bringing it all to life

Learnsoft Homepage desktop layout

A new, innovative website

Building a redesigned, SEO-focused website was key in bringing Learnsoft’s new visual language to life. The result is a fun, engaging website that’s not only easy to navigate, but is enjoyable to read.

By utilizing blocks to frame elements, product UI can be simplified and layered with text and other visual elements — drawing the eye precisely through each page’s story.

Like any website we build, the focus on accessibility and readability means Learnsoft’s site uses a modern, responsive design that works on any modern device or browser.

Learnsoft about page desktop layout
Learnsoft hospitality page mobile layout
Learnsoft desktop components
mobile layoutmobile layoutmobile layoutmobile layout
cta component
hero component
company bio component
stats component
resource center page layout

Content that connects

Effective websites move beyond design and user experience to provide content that a company’s audience wants to spend time consuming. By focusing on the core audiences Learnsoft needed to connect with, we helped write and produce a library of content that presented Learnsoft as an authentic, relatable expert in their field.

But just connecting with your audience is only half of the challenge — content has to convert as well. And our content — which both provides value and drives toward action, did exactly that for Learnsoft.

form field layout
single resource post layout
It was tremendous to work with the Ashandelle team on this project, a critical path item to generating demand for Learnsoft. In short order, we completely transformed the look and feel and drove increased demand almost immediately. An amazing group of talent to work with!
Tanya White
Tanya White
Fractional CMO, Learnsoft
product page explained layout
mobile product page layout
client testimonial layout
mobile layouts
event materials
eBook cover
social media template

Across channels, and in the wild

From event leave-behinds, print ads, and business cards to social media templates, eBooks, whitepapers, and more — the new Learnsoft brand can be found across mediums and channels.

Their friendly, innovative, and playful tone makes it easy to share their vision that every company can invest in its people, keeping their core values of growth, reliability, openness, and wow front-and-center no matter where they show up.

whitepapersprint ad material

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More Learnsoft Work

We are the in-house creative team for the startups we work with. That means that the big projects—the branding and the websites—are just the beginning.